Only you know what truly looks and feels right for your company. Without the mood board, it will take much longer to arrive at a design that truly resonates with you. In addition to the above benefit, it helps to save time. When in doubt, I go back to the mood board. It also helps me to stay focused on your style throughout the entire project. Without that starting point, it’s like throwing darts at a dartboard while blindfolded. It helps by giving me, as a designer, a starting point and a direction to go in. A mood board helps both me as a designer, and you as my client, to focus our energies in a particular direction. Visual communication is sometimes easier than verbal communication. I do specialize in clean and simple design, but there are literally thousands of different colors, fonts, and brand tones that I could use to create that particular style.Īlso, each client has a different niche and purpose. This step is fundamental to my design process.įor example, many of my clients skip creating the brand visual elements and ask me to create a simple and clean website for them. Before I begin creating logo concepts or a brand identity, I always start by collecting inspiration from photos, graphics, and typography and compiling them into a simple and cohesive inspiration board. I sometimes see small business owners who don’t have a brand style guide and that makes it difficult to create a consistent brand. With social media having such a strong presence on our lives today, it’s so refreshing to have something to vibe out to throughout the day.Creating an authentic mood board is an important process for building your brand. This mood board revolves around an evenly balanced lifestyle of work and play with a focus on the ultimate wealth of well-being.” “They say luxury is not about giving everything, it’s about knowing what to give. Scrolling through Luxe & Body’s mood board feels like you’re flipping through a magazine filled with images of your dream life-a life of leisure that leaves you feeling aesthetically pleased. One that reflects my taste level and all of the different areas of art, design, fashion and music that I’m interested in.” “I’ve always wanted to have my own brand. Scrolling through the Instagram account, you will see an abundance of interior design photos mixed with different art pieces, as well as vintage-style photos and ads. So taking all of that online was a natural stage of personal development.” I’ve always particularly enjoyed the initial process of gathering visuals that evoke certain feelings for a design project. “As a creative, mood boards are an inseparable part of my life. I was able to speak with the brand owner on the ideas behind the mood board. The mood board is a way for the owner to extend beyond the limit. The creator of the mood board is a recent graduate from the University of the Arts, London with a degree in Fashion Design. “Life of leisure,” is the tell-all bio for Luxe & Body. Kyle now takes submissions from his followers and will be rolling out “Gramparents” merch soon.Ī post shared by Luxe & Body on at 12:57am PDT You will find the stylish grandparents partaking in fun activities such as boating, walking through parks and bike riding. I guess I am, in a way, inspired by the way they dress as well as how they spend the time they have.” Kyle said in an email statement. “I really appreciate timeless classics in fashion and am not so trend-driven when it comes to my personal style. He started off capturing photos of older people with good style and posting it to his personal account before he transitioned to this mood board. Kyle Kivijärvi is the creator of this unique mood board and has been running the account for three years. Via: post shared by □ on at 5:55am PDTĬapturing the most stylish grandparents, the Instagram mood board, “ Gramparents,” is flooded with the fliest grandpas and grandmas on the internet.
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